Creative Director, Brand Design - Lifestyle Photography Lead

USA (On-site)

Salary Not AvailableSenior LevelContract

Posted 4 months ago

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Job Summary

Own global photographic direction and ensure premium, consistent lifestyle visuals across social, digital, and out-of-home assets.

  • Define and drive the Global Architecture and Toolkit to scale the Big Idea across all lifestyle assets.
  • Must-have: Elite aesthetic taste with ability to present the vision at executive level.
  • Standout: Cross-functional collaboration to maintain a coveted, culturally fluent look and feel.

Job Description

Responsibilities

  • Establish the Global Architecture: Define the definitive photographic principles—including casting, lighting, and environment that scale our core "Big Idea" across all lifestyle assets globally.
  • Lead Full-Spectrum Execution: Direct the creative vision for a wide range of imagery, ensuring consistency whether the focus is on functional retail utility or high-concept, emotional storytelling.
  • Own Final Creative Direction: Provide ultimate art direction and final sign-off for high-fidelity assets across social, digital, OOH, and film to ensure a singular, elevated aesthetic worldwide.
  • Develop the Global Toolkit: Oversee the creation of comprehensive photography guidelines to guarantee uncompromised consistency and fidelity across all internal and external partners.
  • Act as a Strategic Brand Steward: Serve as the primary photographic authority for executive leadership, ensuring the visual narrative remains a powerful and unified expression of the brand.
  • Drive Cross-Functional Synergy: Partner with various teams to ensure lifestyle imagery reflects the product's premium quality while maintaining a coveted, credible, and culturally fluent look and feel.

Requirements

  • Elite Aesthetic Taste: You possess an uncompromising eye for design and photography, ensuring a cohesive and premium brand expression is woven through every single shot.
  • Craft Obsession: You naturally elevate the creative bar, ensuring every shot is considered, elegant, and highly impactful.
  • Focus on Emotional Resonance: You understand how to connect visual identity to real human experiences, focusing on how the photography feels rather than just what the device does .
  • Clean & Bold Sensibility: You direct teams to capture maximum impact with minimal clutter, utilizing composition and lighting to convey intelligence and sophistication.
  • Executive Presence: You can confidently present, defend, and steward a creative vision at the executive leadership level.
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