Responsibilities

• Innovate: Lead the conception and development of groundbreaking, social-first campaigns and non-traditional storytelling concepts that capture attention and drive engagement. Pioneer new visual approaches and interactive experiences that push creative boundaries for our QSR clients.
• Translate: Deeply understand brand strategy and business objectives, translating them into compelling visual narratives and experiences that resonate culturally. Apply your QSR expertise to craft creative solutions that meet unique industry challenges and opportunities.
• Craft: Champion high craft and visual excellence across all outputs, from ideation to final execution. Oversee the development of visually stunning design, photography, motion, and digital experiences, ensuring every detail reflects VML’s commitment to quality.
• Collaborate: Partner seamlessly with copywriters, strategists, account teams, and clients to develop integrated campaigns. Foster a collaborative environment, ensuring creative solutions are strategically sound and culturally relevant.
• Concept: Generate bold, big ideas that can manifest across a diverse range of platforms, including digital, social, experiential, mobile, and emerging technologies, always with a strong visual foundation.
• Inspire: Mentor and inspire the creative team of art directors and designers, fostering their growth and ensuring the creative output consistently exceeds expectations.

Requirements

• 10+ years of experience in advertising or marketing, with a proven track record of developing award-winning creative campaigns.
• A compelling portfolio showcasing exceptional visual craft, innovative thinking, and a proven ability to solve complex brand challenges. Your work must demonstrate strong social, high craft, and non-traditional storytelling.
• Must have QSR experience on major brands, demonstrating a deep understanding of the industry's pace, operational considerations, and consumer engagement strategies.
• Demonstrable expertise in social-first creative development, including strategy, content creation, and platform-specific execution across leading social media channels.
• A strong track record of creating culture-leading, impactful work that resonates with diverse audiences and generates significant buzz and engagement.
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design/prototyping software (e.g., Figma, Sketch).
• Exceptional leadership, presentation, and communication skills, with the ability to inspire teams and articulate creative rationale to clients.
• Ability to handle a high-volume environment with rapid turnaround times and manage multiple tasks and project details effectively.
• A Bachelor's degree in Advertising, Design, Fine Arts, or a related field, or equivalent professional experience.

Benefits

• Hybrid approach: We’ve adopted a hybrid approach, with teams in the office an average of four days a week.
• VML/WPP culture emphasizes collaboration, inclusion, and a culture of respect where everyone belongs.