Responsibilities

• Lead and evolve Alec’s visual identity across all consumer, retail, digital, and brand touchpoints
• Build and maintain the brand book, creative systems, asset library, and visual standards needed to scale the brand consistently
• Co-develop campaign concepts, creative platforms, and brand ideas alongside the CMO and leadership team
• Translate brand strategy into high-quality creative work across packaging, social, retail, advertising, trade, and customer-facing materials
• Elevate the creative bar across the business, ensuring every asset feels distinctive, polished, and true to Alec’s
• Support social creative and campaign development, helping the brand show up with consistency, energy, and cultural relevance
• Lead creative work end-to-end, from idea through production to execution
• Manage external creative agencies and freelance partners, including photographers, illustrators, designers, copywriters, and production resources

Requirements

• 10+ years of creative experience, with prior Creative Director or Associate Creative Director experience at a respected brand or agency
• Strong portfolio of relevant work across brand identity, campaigns, design systems, and consumer-facing creative
• Experience building visual identity systems and creative campaigns for brands at scale
• Strong ability to lead creative work end-to-end, from concept through production and execution
• Strong across design, copy, and concepting — a complete creative thinker, not just a specialist
• Proven ability to manage agency partners and orchestrate a network of freelance creative talent
• Experience in CPG, food, beverage, or another emotional consumer-facing category
• Track record creating work that helps brands stand out and compete in crowded categories

Preferred

• Deep experience in food, beverage, or better-for-you CPG
• Existing roster of strong freelance creative partners, photographers, illustrators, and production resources
• Experience supporting retail, social, packaging, and campaign creative within a high-growth brand environment

Benefits

• Benefits include fully paid medical and dental coverage, 401k, and PTO