Responsibilities

• Lead creative execution across every brand touchpoint: from paid ad creative to packaging to the booth at our next trade show. You keep our visual identity sharp, consistent, and shelf-ready as we scale into new flavors, new retailers, and new certifications.
• Design and manage packaging artwork: new flavor launches, new product lines, and certification updates, owning dielines, print specs, and pre-press coordination with printers.
• Lead paid creative. Design and creative-direct paid social and digital ad assets in partnership with our paid media agency, iterating on what performs.
• Build the sales arsenal. Sell sheets, retailer line-review decks, point-of-sale/point-of-purchase displays, and shelf signage that win in the room and at the shelf.
• Own experiential design. Produce assets for roadshows, popups, tradeshows, and retail activations: from booth graphics to demo station materials.
• Lead creative for collabs. Co-branded collaborations and partnership campaigns, keeping both brands looking their best.
• Guard and evolve the brand. Maintain visual guidelines and enforce consistency across every channel, vendor, and sister brand as the portfolio grows.
• Run vendors like a producer. Manage printers, fabricators, and outside photo/video production partners, briefing tightly, protecting budgets, hitting launch dates.
• Partner with the Social Media Manager so organic content and broader brand creative feel like one brand, not two departments.

Requirements

• 3–5 years in a creative/design role within CPG (food and beverage strongly preferred)
• Expert-level Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Working knowledge of packaging production (dielines, print specs, pre-press) or demonstrated ability to master it fast
• Experience designing trade and retail marketing materials that had to perform, not just look good
• A portfolio with range: premium polish for packaging, thumb-stopping energy for paid socia
• Producer's brain: multiple concurrent projects, vendor timelines, deadline math
• Taste: the non-negotiable. You know why brands like Graza, Omsom, and Fly By Jing look the way they do, and you have a point of view on what a premium rice brand should never do
• Based in or able to work in-office in Irvine, CA

Preferred

• CPG food packaging portfolio
• experiential/trade show design
• motion graphics
• photo/video shoot direction or production coordination
• retail media creative specs (Walmart Connect, Instacart)
• frozen food experience

Benefits

• PTO
• health coverage
• real career growth as the brand portfolio scales