Creative Content Lead - Remote

Florida, NY (Remote)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

The role focuses on creating Meta ads and short-form video content for direct response, with emphasis on rapid iteration, creative control, and scalable asset management. Candidates should have proven Meta experience, a strong portfolio, and ability to deliver high-output weekly. The requirements emphasize brand-aligned, high-impact creative work from a US-based candidate.

Job Description

Responsibilities

  • 8-12 scroll-stopping static ads per week for Meta
  • 4-6 short-form videos/Reels per week built for direct response
  • Iterate on winning concepts relentlessly, if something works, you scale it
  • Brief and manage UGC creators, direct their hooks, angles, and messaging so raw footage arrives ready to cut
  • Master the first 3 seconds. Every time.
  • Cut UGC, product footage, and lifestyle clips into high-retention Meta Reels and TikTok content
  • Add captions, overlays, and pacing that convert, not just entertain
  • Keep our feeds consistent with who we are: bold, American, unapologetic
  • Write captions with conviction: short, confident, no fluff
  • Build repeatable templates for launches and promos so the team moves fast

Requirements

  • Proven Meta creative experience, you’ve built static and video ads for a DTC ecommerce brand and you can show the results
  • A portfolio that speaks for itself, we will not move forward without seeing your work
  • Adobe Photoshop + Premiere Pro or Final Cut at a professional level
  • Hook instinct, you know why creative fails in the first 2 seconds and exactly how to fix it
  • High output discipline, this role requires consistent weekly delivery, not occasional bursts
  • U.S.-based, our brand is rooted in American identity and we need someone who lives it