Coordinator, Social Media

New York, USA (On-site)

$66K/yr – $70K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Lead social media for a luxury wellness brand, owning strategy, content, and community growth across Instagram, TikTok, and emerging platforms.

  • Own the social content calendar and cross-functional briefs to align on objectives.
  • Must-have: 2–4 years in social media management with a luxury/fitness focus.
  • Standout: Proven ability to grow accounts and manage live, event-driven content.

Job Description

Responsibilities

  • Develop concise creative briefs for select projects, partnering with cross-functional teams to align on objectives, messaging, and deliverables.
  • Manage and implement the social media content calendar (Instagram, TikTok, Facebook and emerging platforms), ensuring timely publishing.
  • Monitor, engage with, and grow social media communities by responding to comments, messages, and mentions in a timely and professional manner.
  • Track and analyze key performance metrics (KPIs) to measure the effectiveness of social media strategies and identify opportunities for improvement.
  • Stay updated on the latest trends, technologies, and best practices in social media to keep the brand at the forefront of innovation.
  • Work closely with the Creative and Member Marketing teams to align social media efforts with overarching brand and business goals.
  • Capture lofi content and post live from events, club openings, and key moments to showcase the brand’s lifestyle and exclusivity.
  • Assist with financial and administrative processes to ensure seamless execution of projects and partnerships.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2-4 years of experience in social media management, preferably in the luxury, wellness, or fitness industry.
  • Proven track record of managing and growing social media accounts.
  • Strong knowledge of social media platforms, including content formats, analytics, and tools (e.g., Dash Social, Sprout Social, or similar).
  • Excellent written and verbal communication skills with the ability to create engaging and grammatically flawless content.
  • A strong eye for aesthetics and detail, with the ability to align visuals with a luxury brand identity.
  • Passion for health, wellness, and fitness, with an understanding of the luxury market.
  • Creative thinker with a proactive and adaptable approach.
  • Strong organizational and multitasking skills to handle multiple projects and deadlines.
  • A team player with a collaborative mindset and a willingness to learn.
  • Ability to work in a fast-paced, high-performance environment.

Preferred

  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing skills are a plus.

Benefits

  • We offer competitive salary, benefits, and industry leading commission opportunities for club employees
  • Complimentary Club membership
  • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
Equinox logo

Equinox

3.4 Glassdoor

Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com

Founded in 1991
New York, New York, USA
9.6K employees (242 in marketing)
57% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
803.6K
Monthly Google Ads Budget
$161.4K
Traffic Source Mix
Search
48.6%
Direct
43.6%
Referral
6.2%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~9.6K

Marketing Team

Marketing Team Size
113 (1% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.8B
Last Raise
$1.8B
Private Equity, 2 years ago

Funding History

  • Mar 2024
    Debt Financing
  • Mar 2024
    Private Equity • $1.8B
  • Feb 2020
    Private Equity

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