Responsibilities

- PR Initiative Management & Execution - Manage multiple assignments simultaneously and prioritize with Assistant Managers while collaborating with other Coordinator(s) as needed - Manage product send-outs, product mailings, including award submissions, and influencer/press deliveries - Maintain up-to-date media and influencer contact lists - Liaise regularly with cross-functional teams for product launch updates - Develop US-relevant pitching materials leveraging global toolkits by writing compelling, yet concise product overviews - Build and foster relationships with junior editors and assistants - Represent the brand(s) and function at local and global events - PR Results Reporting, Analysis & Recommendations - Proactively monitor and record PR results monthly using Zinio, DMR and supplemental Google searches - Update placement trackers with pending, confirmed and published press - Manage monthly US press coverage reports with detailed analysis - Recap and analyze press events, influencer activations, and initiatives - Influencer Reporting, Analysis & Recommendations - Contribute to identification of US and brand-relevant influencers for paid and unpaid programming - Craft outreach emails and liaise with influencers/agents to secure opt-ins to unpaid mailings - Manage internal and external vendors to execute unpaid mailings in their entirety - Build and foster relationships with influencers and their agents - Represent the brand(s) and function at local and global events - Maintain influencer campaigns daily in influencer tracking platform(s) and Recap influencer activity and provide support in providing performance insights and recommendations.