Conversion Rate Optimization & WordPress Landing Page Manager

USA (Remote)

$100K/yr – $135K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own and optimize landing page experiences tied to our AI-driven creation and Google Ads strategy, collaborating with product and paid media teams to raise conversion rates and Quality Score through structured experimentation and scalable WordPress pages.

Drive CRO across landing pages and conversion funnels with AI-assisted optimization
Partner with Paid Media and product teams to improve experiment throughput and campaign performance

Job Description

Responsibilities

Own Landing Page Performance and the recipe of our AI creates and Optimizes Landing Pages
Design, build, launch, and continuously optimize high performing WordPress landing pages that support our Google Ads strategy, and work with our product team to automate and improve the effectiveness using AI.
Develop scalable landing page experiences across multiple legal practice areas while maintaining exceptional user experience and conversion performance.
Drive Google Ads Quality Score
Partner closely with our Paid Media team to improve Google Ads Quality Score by optimizing:
- Landing Page Experience
- Ad Relevance
- Expected Click Through Rate
Your work will directly impact campaign performance, cost per click, and lead generation.
Increase Conversion Rates

Requirements

5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing.
Expert level experience building and optimizing WordPress landing pages.
Strong understanding of Google Ads Quality Score and how landing pages influence campaign performance.
Experience improving conversion rates through structured experimentation and A/B testing.
Strong copywriting skills with a focus on lead generation.
Experience using Google Analytics 4 and Google Tag Manager.
Experience with Microsoft Clarity, Hotjar, or similar behavior analytics platforms.
Strong understanding of Core Web Vitals, mobile optimization, and page speed best practices.
Experience using modern WordPress page builders such as Elementor, Bricks, or Gutenberg.
Comfortable working with developers, designers, and paid media specialists.

Preferred

Experience working with law firms or legal marketing.
Experience supporting other high value lead generation industries including healthcare, dental, financial services, or home services.
Experience with CallRail, CallTrackingMetrics, or WhatConverts.
Experience with VWO, Optimizely, Convert, or other experimentation platforms.
Experience using Claude as part of your daily workflow.
Familiarity with offline conversion tracking and advanced Google Ads optimization.

Benefits

100% premium cost for employee: health, dental, and vision coverage
Discretionary paid time off
11 holidays observed, and 2 floating holidays
Fully remote work environment

FirmPilot

FirmPilot is the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics & generates high-quality content 10x faster to get more cases on auto-pilot.

Founded in 2023

Firmpilot.com