Content Writer (AI-Era)

Herndon, VA (Hybrid)

$90K/yr – $105K/yrMid Level5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end content for demand across channels with a sharp, impact-first mindset and AI-assisted drafting that is still human at the core.

  • Content ownership across case studies, email nurture, long-form, ABM and enablement to move buyers
  • Audience-aware writing tailored to IT directors, C‑suite buyers, and district leaders with strong editing
  • Own the content cadence and iteration, balancing speed, accuracy, and brand voice

Job Description

Responsibilities

  • The Role
  • You will own the content that drives demand across every channel: case studies, email nurture, long-form articles, sales enablement, and ABM campaigns. The emphasis is precision over volume. Fewer pieces, each one sharper, each one written to make a busy school administrator stop and keep reading.
  • Customer stories and case studies start to finish, including the interviews
  • Email nurture sequences in HubSpot, written to distinct buyer personas
  • Blog and long-form content built on real search intent and optimized to surface in both traditional search and AI answer engines
  • Webinar scripts, sales one-pagers, battle cards, and first-draft presentations
  • ABM content tailored to specific districts and roles
  • The brand voice, held consistent across all of it
  • This is content writing built for an AI era. You will use AI tools as a real part of your craft to draft, test, and revise faster, then apply the judgment AI cannot: finding the one idea that matters, getting the facts right, and making the work sound like a person wrote it.

Traffic Signals

Monthly Visitors
131.7K
Monthly Google Ads Budget
$16K
Traffic Source Mix
Search
10.4%
Direct
51%
Referral
31.3%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
6 (5% of company)
Marketing Roles Posted (Last 30 Days)
1