Content Strategy Lead

Plano, TX (Unknown)

Salary Not AvailableMid Level

Posted 2 weeks ago

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Job Summary

Own and shape the content engine for a trader-focused brand, turning product, education, and market events into a cohesive story across social, web, and community.

Brand & Content Ownership: drive the overarching narrative that ties products, promotions, and education to trader value.
Community & Content Frameworks: coach creators and build repeatable, engaging content systems that boost conversations and brand affinity.
Platform & Culture Alignment: stay close to trading culture and platform trends to keep content timely and relevant.

Job Description

Responsibilities

Brand & Content Strategy: Develop the overarching content strategy that connects our products, promotions, education, community, and brand into one cohesive story.
Help shape how MFFU communicates across social, web, video, community, and other customer touchpoints.
Identify opportunities to create content that is timely, relevant, and meaningful to traders—not just promotional.
Social & Community Growth: Provide strategic direction and coaching to our content creators and community team.
Build repeatable content frameworks that increase engagement, conversation, and brand affinity.
Stay deeply connected to trading culture, content trends, and the platforms where our customers spend their time.
Business-Driven Content: Partner with Marketing, Product, Growth, and Executive Leadership to turn business priorities into content people actually want to engage with.
Help connect launches, promotions, product updates, market events, and customer insights into cohesive campaigns and storytelling.
Ensure our content is educational, entertaining, and valuable—not just another advertisement.
Organic Brand Growth: Partner with internal stakeholders and affiliate partners to strengthen MFFU's overall organic presence while keeping the focus on creating content that earns attention first.
Help identify opportunities for new web content, educational resources, and thought leadership that strengthen the brand over time.

Preferred

Experience in futures trading, prop firms, fintech, investing, sports betting, gaming, or similarly passionate online communities
Deep familiarity with X, YouTube, Discord, Reddit, TikTok, LinkedIn and other platforms where traders spend time
Experience helping a startup or challenger brand build a loyal community
Understanding of how organic content and paid media work together to accelerate growth