Content Strategy Lead, AWS Skilling and Social Impact (SSI)

Seattle, WA (On-site)

$109K/yr – $160K/yrSenior Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end product marketing initiatives for SSI, shaping strategy, cross-functional programs, content creation, and partner management across multi-channel campaigns.

  • Own lifecycle of complex product marketing initiatives with strategy and measurement
  • Lead cross-functional programs from concept to completion
  • Develop multimedia content and manage external vendors

Job Description

Responsibilities

  • Manage the full lifecycle of complex product marketing initiatives and define strategy and measurement with limited guidance
  • Develop comprehensive marketing strategies spanning targeting, go-to-market plans, positioning, promotions, and launch plans
  • Identify gaps between teams and processes, influence partner team roadmaps, anticipate risks, and build contingency plans
  • Produce multi-media, multi-channel content for the AWS website, AWS blogs, AWS social impact newsletter, LinkedIn, event activations, and SSI’s internal Wiki
  • Manage external creative vendors to develop high-quality content, creating requests for proposal, managing approval and selection processes, and overseeing project delivery
  • Build and continuously improve SSI’s reference library of videos, photos, customer case studies, media mentions, and social media posts to increase efficiency and repeatability
  • Serve as org-level resource on relevant policies and practices — e.g. messaging guidelines, customer references, logo usage, required internal approvals — and lead periodic trainings

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience managing and measuring marketing performance in various channels

Preferred

  • Experience managing external partners to develop marketing programs
  • Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

  • The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
110

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