Content Strategy Lead, Amazon - Marketplace Partnership

New York City, NY (Hybrid)

$75K/yr – $100K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Own and drive cross-marketplace content from strategy to execution, translating brand insights and keyword signals into creative briefs and optimized assets that boost CTR, CVR, and search prominence.

  • Content Strategy & Execution: across 7–10 marketplace accounts with a focus on Beauty, Wellness, and CPG.
  • Creative Briefing & Optimization: align Amazon PDPs, A+, Brand Stores, Bundles, and ad creatives with SEO, reviews, and competitive insights.
  • Data-Driven Decisions: leverage Helium10, DataDive, Intellivy, PickFu to inform tests and surface actionable performance insights to leadership.

Job Description

Responsibilities

  • Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Beauty, Wellness, and CPG.
  • Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.
  • Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design.
  • Translate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations.
  • Ensure all creative follows marketplace best practices and brand guidelines.
  • Implement updates informed by SEO insights, customer reviews, and competitor analysis.
  • Conduct content audits to ensure accuracy, consistency, and optimization.
  • Assist in planning and executing A/B or multivariate tests to understand the impact of different content elements.
  • Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data-driven creative decisions.
  • Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads.

Requirements

  • 2–3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles.
  • Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
  • Experience managing multiple brand portfolios in a fast-paced agency or aggregator environment.
  • Excellent project management skills – able to balance multiple deadlines across clients.
  • Strong collaboration and communication skills with comfort presenting internally or to clients.

Benefits

  • Health, dental, and vision
  • PTO
  • 401K matching
  • Summer Fridays
  • Educational stipend
  • Wellness and commuter benefits
  • Work with a fun, consultative team of experts
  • Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
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Front Row Group

Front Row Group is a leading high-end and luxury private equity holding company, specialising in emerging markets, with an extensive network of global contacts. Founded in 2010, the holding covers corporate hospitality, concierge services, leadership management, education consulting, property management, and luxury goods consulting.

Founded in 2010
London, England, GBR
2 employees (1 in marketing)

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