Responsibilities

• Ensure overall quality of content strategy work on all projects and accounts.
• Building strategies for developing, implementing and managing compelling and well-organized content based on a thorough understanding of business objectives, user needs and industry best practices
• Analyzing and assessing client’s digital content
• Developing distribution plans for positioning content across multiple channels to drive desired business results
• Drafting content publication and migration workflows, content models and governance plans
• Producing all content strategy deliverables including content audits, gap analyses, taxonomies, metadata frameworks, style guides and page tables
• Producing content classification and tagging systems
• Collaborating with Creative Team members to determine the conceptual and copy direction of online initiatives, including setting guidelines for the editorial tone, style, and voice of all content
• Collaborating on site navigation and content organization
• Working with client to enhance, edit and reformat legacy and newly created content
• Developing and sharing expertise on client products and services
• Collaborating on content and site navigation labels
• Interacting with project teams to understand business objectives and audience demographics
• Developing content indexes and mapping documentation for the new experience
• Articulating the value of content strategy to existing and new clients

Requirements

• Demonstrated ability to lead content strategy across the entire web development process
• A degree or diploma in library science, journalism, communications, English or a related field
• Background in researching, writing and some project management
• 6-10 years of Marketing/Communications experience in a Web-focused company or agency
• Understanding of content management systems and strategies
• Experience in developing SEO strategies
• Ability to clearly and concisely communicate complex or demanding subject matter, either verbally or in written form
• Ability to clearly and concisely communicate complex or demanding subject matter, either verbally or in written form