Responsibilities

• Ensure overall quality of content strategy on all projects and accounts.
• Build strategies for developing, implementing and managing compelling content aligned to business objectives and user needs.
• Analyze and assess client’s digital content.
• Develop distribution plans to position content across multiple channels to drive desired business results.
• Draft content publication and migration workflows, content models and governance plans.
• Produce content strategy deliverables including content audits, gap analyses, taxonomies, metadata frameworks, style guides and page tables.
• Produce content classification and tagging systems.
• Collaborate with Creative Team to determine editorial tone, style, and voice guidelines for online initiatives.
• Collaborate on site navigation and content organization.
• Work with client to enhance, edit and reformat legacy and newly created content.

Requirements

• Demonstrated ability to lead content strategy across the entire web development process.
• A degree or diploma in library science, journalism, communications, English or a related field.
• Background in researching, writing and some project management.
• 6-10 years of Marketing/Communications experience in a Web-focused company or agency.
• Understanding of content management systems and strategies.
• Experience in developing SEO strategies.
• Ability to clearly and concisely communicate complex or demanding subject matter, either verbally or in written form.