Responsibilities

• Conduct comprehensive audits of servicenow.com and marketing content to understand existing assets, messaging, and organization
• Map content to specific buyer personas and stages of the buyer journey, identifying alignment and gaps
• Identify content and messaging deficiencies across channels and recommend strategies to enhance engagement and conversion rates
• Test and analyze content impact using engagement data and conversion metrics to determine effectiveness in moving prospects through the sales funnel
• Develop comprehensive content strategies and messaging frameworks, including positioning around ServiceNow’s AI capabilities and Agentic products
• Create flexible, persona-based journey maps and content models to support hypothesis development and experimentation
• Establish content governance frameworks and collaborate with tagging/taxonomy teams to standardize metadata for better analysis and measurement
• Provide strategic insights and actionable recommendations to product marketing, digital teams, copywriters, designers, and experimentation groups
• Continuously monitor content performance, refining strategies based on data-driven insights to improve engagement and business outcomes
• Collaborate with analytics, information architecture, and product teams to align content priorities with overarching business goals