Own the creation and governance of livestock content across digital channels, translating industry trends and product benefits into engaging assets while coordinating with product, sales, and marketing teams to drive seasonal initiatives.

• Content production: develop livestock-focused assets for websites, emails, SMS, catalogs, and ads.
• Strategic alignment: partner with Product Development, Sales, Marketing, and Ecommerce to support campaigns and objectives.
• SEO and optimization: conduct keyword research and optimize product, category, and blog content to improve discoverability.