Responsibilities

• Craft content strategies and compelling copy that align with business objectives and resonate with target audiences across a range of clients
• Develop, write, and edit content across multiple channels — including websites, blogs, and social media — ensuring consistency in voice, tone, and message
• Help manage content calendars, ensuring alignment to strategy across all relevant digital platforms
• Conduct content and competitor audits and develop audience personas to inform strategy and identify market trends
• Present ideas, strategies, and content recommendations to internal and external stakeholders
• Collaborate closely with cross-functional teams — creative, research, data analysis, digital, and subject matter experts — to ensure cohesive content execution and storytelling
• Use performance metrics to continually refine content strategies, proactively identifying opportunities for growth and improvement
• Stay abreast of industry trends, emerging platforms, AI tools, and SEO/AEO guidelines to ensure content remains competitive, relevant, and discoverable

Requirements

• 3-5 years of experience in content strategy, copywriting, or a related field
• Degree in English, Journalism, Marketing, Advertising, Communications, or a related field
• Portfolio or work samples demonstrating strong writing, editing, and proofreading skills across multiple mediums
• Working knowledge of content marketing tactics, including SEO, AEO, email marketing, and web analytics
• Strong communication and presentation skills, both written and verbal
• Organizational and prioritization skills that lend themselves to project management
• Creative thinker who adapts quickly and collaborates well under deadline pressure
• Comfortable collaborating with team members of different skillsets and backgrounds, from concept development to delivery of the final product
• Proficiency with Word, PowerPoint, and Excel; experience with content management systems a plus
• Familiarity with WordPress editing processes a plus