Content Strategist

New York City, NY (On-site)

$165K/yr – $215K/yrMid Level5+ years expFull time

Posted 13 days ago

Job Summary

Own the end-to-end content strategy for Bloomberg's priority areas, shaping how content is sourced, structured and retrieved by AI, while coordinating across editorial, product, data and commercial teams.

  • Define and operationalize evidence-based content strategies for key offerings
  • Specify metadata, governance and AI-ready structures to support retrieval and interpretation
  • Collaborate with newsroom, product, data and sales to drive practical next steps and measure impact

Job Description

Responsibilities

  • Develop clear, evidence-based content strategies for priority areas of Bloomberg’s offering
  • Help prepare Bloomberg’s content for agentic AI workflows, where systems proactively surface, contextualize and help clients act on information
  • Translate broad strategic questions into practical recommendations for content, product, personaS, sourcing, metadata and measurement
  • Clarify what content needs to exist, how it should be structured, and what metadata or classification is required for AI systems to retrieve and interpret it accurately
  • Develop frameworks for identifying, evaluating and sourcing influential expert voices, including independent analysts, specialist commentators and other market-relevant perspectives
  • Help define source selection criteria, credibility signals and governance models for externally sourced expert content
  • Use audience insights, usage data, client feedback, competitive analysis and editorial judgment to identify content gaps and opportunities
  • Create concise strategy documents, recommendations, frameworks and briefing materials for senior stakeholders
  • Partner with newsroom, product, data, engineering, sales and other teams to turn strategy into practical next steps
  • Help define what success looks like for content strategies, including client outcomes, usage signals, AI retrieval quality and business impact

Requirements

  • Experience in content strategy, news strategy, editorial strategy, product strategy, audience strategy or a related field
  • 5+ years of experience in news, financial information, social media, product, research, strategy or another fast-moving content environment
  • Strong understanding of how professional audiences use news, commentary, analysis and market information to make decisions
  • Strong interest in how AI is changing the way clients discover, consume and act on news and information
  • Ability to turn complex content and product questions into clear strategic frameworks
  • Strong written communication skills, with the ability to produce crisp, structured documents for senior stakeholders
  • Strong analytical judgment, including comfort working with both quantitative data and qualitative evidence
  • Ability to work across editorial, product, data, technology and commercial teams
  • Comfort operating in ambiguous areas where the answer is not yet obvious and the work requires discovery, synthesis and judgment
  • Strong organizational skills and ability to move several strategic workstreams forward at once

Preferred

  • Familiarity with financial markets, business news or professional information products
  • Experience developing strategy for content products, news workflows, content classification, metadata, discovery or user engagement
  • Understanding of real-time news workflows, including alerting, monitoring, breaking news, escalation and follow-up
  • Familiarity with AI-mediated search, retrieval, summarization or answer experiences
  • Experience thinking about how unstructured content can be made more structured, discoverable and reusable
  • Understanding of how client segments differ in their news needs, from real-time decision makers to deep research users
  • Experience using audience data, product analytics or client research to shape recommendations
  • Ability to balance editorial judgment, client utility, product feasibility and commercial impact
  • A collaborative mindset and ability to influence without direct authority
  • Comfort working in a high-paced, demanding and evolving environment

Benefits

  • We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others.
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Bloomberg

Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency and efficiency, and fairness to markets. We help connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration. We challenge the status quo through constant innovation. We collaborate broadly because we know that other perspectives matter. We put our customers first, as a guiding beacon. And we believe doing the right thing – by our people, our clients, and our communities – is the best thing for our business.

Founded in 2011
New York, New York, USA
26K employees (2,617 in marketing)

Salaries

Posted range

$165K/yr – $215K/yr

Taken straight from the job posting.

See all Bloomberg salaries

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Content Strategist

Bloomberg · New York City, NY · On-site