Responsibilities

• Lead brand and content strategy engagements, including messaging architecture, value proposition development, and market positioning for clients (and BizStream).
• Plan and facilitate stakeholder, customer, and subject matter expert (SME) interviews to uncover audience needs, pain points, business goals, and differentiators.
• Develop audience frameworks (personas, pain points, motivators, decision criteria), map messaging to the buyer journey, and define strategic content direction by stage.
• Conduct website/content audits and recommend strategic improvements (including information architecture, restructuring, consolidation, or expansion of site sections).
• Identify content opportunities, gaps, and repurposing potential across channels and lifecycle stages.
• Define project scope, strategic deliverables, and prioritized plans tied to measurable goals.
• Maintain content calendars and coordinate deliverables across multiple clients.
• Plan, develop, and generate integrated campaign elements and topics for ongoing programs (blogs, thought leadership, campaigns).
• Write and edit high-impact marketing content across formats: web pages, blogs, case studies, white papers, emails, ads, social posts, and sales collateral.
• Create and apply SEO/GEO strategy, including keyword planning, metadata, on-page optimization, and search-intent alignment.