Requirements

• 7+ years of experience in social media strategy, content marketing, influencer marketing, or a combination
• Proven experience setting and meeting goals across social, content and influencer channels and a demonstrated ability to move the needle for the business
• Demonstrated track record building and scaling social and content programs for consumer brands
• Experience across content formats including video, editorial, and short-form social content
• Experience directing and managing external agencies and creative partners
• Strong creative instincts with the ability to balance brand storytelling with commercial objectives
• Data fluency — comfortable with analytics, audience insights, and connecting content to business outcomes
• Excellent communication and cross-functional collaboration skills
• Highly organized and effective at managing multiple priorities in a fast-moving environment
• Tools & Platforms

Preferred

• Experience in fine jewelry, fashion, luxury, or high-consideration consumer categories is a strong plus