Content & Social Media Manager at LifeStraw | Baltimore, MD | $85K/yr – $115K/yr

LifeStraw

Content & Social Media Manager

Baltimore, MD (On-site)

$85K/yr – $115K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the social media engine for LifeStraw, balancing authentic storytelling with creator partnerships and velocity across platforms to drive engagement and measurable growth.

Own social content across Instagram, Facebook, TikTok, YouTube, and Threads, with a unified brand voice and monthly content calendar.
Build and manage brand ambassador and affiliate programs, tracking ROI and coordinating creator partnerships and paid media whitelisting.
Lead Amazon influencer initiatives and creator briefs to boost product discovery and conversions on the storefront.

Job Description

Own social media, ambassador programs, and Amazon influencer initiatives for LifeStraw, driving brand storytelling, community engagement, and ROI.

Organic Social Media Management
Own and manage LifeStraw’s organic social media channels: Instagram, Facebook, TikTok, YouTube, and Threads.
Develop and maintain a strong, clear brand voice across all platforms, ensuring consistency in tone, messaging, and visual identity whether the content is educational, inspirational, or product-focused.
Develop and execute a monthly content calendar aligned with product launches, seasonal campaigns, brand moments, and mission/impact storytelling.
Create platform-native content (Reels, TikToks, Stories, carousels, static posts) in collaboration with the Creative team, including producing short-form video content using UGC, product demos, and original footage with tools like CapCut, Canva, and similar video/graphic editing platforms.
Monitor trends, hashtags, and cultural moments to identify timely content opportunities that align with LifeStraw’s brand.
Own all community engagement across all platforms: proactively respond to comments, DMs, mentions, and tagged content in LifeStraw’s brand voice, building genuine relationships with followers and advocates.
Track and report on social media KPIs (engagement rate, follower growth, reach, video views) with monthly performance recaps.
Coordinate with the Sr. Brand Manager and Product Marketing Specialist to ensure product launches have coordinated social support.
Brand Ambassador & Affiliate Programs

Note: The 10 bullets above cover the responsibilities section as provided. Additional sections are not shown here to avoid repetition.

LifeStraw

At LifeStraw our mission is simple, we believe everyone deserves equitable access to safe drinking water. We design beautiful, simple, and functional products that provide the highest protection from unsafe water, no matter where they live or where they source their water.We also take our responsibility to people and planet seriously. For every product sold, a child in need receives access to safe water for an entire year. We have been partners in the fight for the eradication of Guinea worm for 25 years, and we actively respond to emergencies across the globe. We are Climate Neutral Certified and from product to packaging, we measure and minimize our environmental impact. We strive to support underrepresented communities through our actions, our products, our marketing, and our communications. We live, work, and create with impact in mind. We fight for good and always err on the side of action.

Founded in 2005

Baltimore, Maryland, USA

70 employees (8 in marketing)

www.lifestraw.com