Responsibilities

• Content Strategy & Ownership
• Manage the content strategy and editorial calendar
• Collaborate with marketing, sales, and leadership to determine content priorities and timing
• Ensure content planning reflects business objectives, campaigns, and audience needs
• Content Creation & Execution
• Write, edit, and oversee high-quality, on-brand content including blogs, white papers, case studies, website content, videos and press releases
• Manage content from ideation through publication, ensuring deadlines and quality standards are met
• Manage WordPress publishing workflows, ensuring content is optimized, properly categorized and aligned with campaign strategy
• Plan, produce and manage video content (e.g. animated explainers and short-form content). Experience with tools like Powtoon or similar platforms is a plus, but not required
• Collaboration & Teamwork
• Work as a key contributor within the marketing team and support across initiatives
• Partner cross-functionally to align messaging, campaigns, and content delivery
• Support broader marketing initiatives by ensuring content aligns with campaign messaging and brand storytelling
• SEO & Optimization
• Apply SEO best practices to improve visibility, reach, and organic performance
• Optimize content to support discoverability and long-term growth
• Performance & Continuous Improvement
• Track and analyze content performance
• Use insights to refine strategy, adjust the content calendar, and improve impact
• Brand Consistency
• Maintain a consistent brand voice, tone, and quality across all channels
• Review and refine content to ensure messaging reflects target audiences

Requirements

• 3–5 years of experience in content writing, content marketing, or copywriting
• Experience producing long-form B2B content such as blogs, articles, white papers, or case studies
• Must be able to commute to the office two days a week with flexibility of three days on certain occasions
• Proven experience managing content calendars and content planning
• Learning & Development background a plus
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field OR equivalent experience

Preferred

• HubSpot
• Adobe Creative Suite
• Canva
• WordPress
• Google Analytics 4 (GA4)