Responsibilities

• Create high-utility assets, including technical blog posts, one-pagers, battle cards, feature-benefit matrices, and other resources as needed
• Create sales enablement materials and assets to support internal marketing campaigns to the sales team and external partners
• Tailor content to specific targeted markets and verticals (e.g., K-12, Higher Ed, Corporate, Athletics), ensuring the content speaks to the unique pain points of each audience
• Build and update blogs within WordPress, optimizing for search terms that reflect buyer intent
• Partner with the Product and Engineering teams to transform technical specifications into user-friendly "How-To" guides and feature articles
• Utilize Jira to manage your production pipeline, ensuring product launches meet strict deadlines and strategic priorities
• Partner with the Senior Marketing Strategist to develop high-conversion product descriptions, promotional copy, and digital ad sets for e-commerce platforms
• Assist in the strategic planning of content for both Clear Touch and Clear Digital brand portfolios
• Report on campaign performance, list health, and conversion metrics to the Lead Marketing Specialist
• Repurpose content created by the team into high-value content pieces that can be utilized on various platforms and at various parts of the funnel

Requirements

• An undergraduate degree, preferably in Communications, Marketing, or other related fields OR 2 years of experience in the related field.
• 1-2 years experience in Product Marketing or B2B and B2C Content Marketing, specifically within a hardware or SaaS environment
• Experience with Shopify or e-commerce website
• Strong understanding of CRM segmentation and HTML/CSS for email.
• A strong portfolio of bottom of the funnel deliverables (ex. Battle cards, one-pagers, etc)
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and as part of a team.
• Ability to handle multiple projects simultaneously and meet deadlines.
• A passion for learning new technologies and trends in the interactive industry.