Content Marketing Manager at Pella Windows & Doors of DFW | Grapevine, TX | $60K/yr – $80K/yr

Pella Windows & Doors of DFW

Content Marketing Manager

Grapevine, TX (On-site)

$60K/yr – $80K/yrMid Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive on-brand content creation and omni-channel marketing for Pella, with regional photo/video capture and a strong portfolio as a signal of readiness.

Own social content publication, brand asset library, and sales collateral to support campaigns.
Must-have: 5+ years in content/omni-channel marketing with a proven portfolio.
Standout: Travel regionally to shoot content and gather customer testimonials.

Job Description

Responsibilities

Develop, manage, and publish social media content across all relevant platforms, maintaining a consistent brand voice and driving audience engagement.
Serve as the steward of Pella's brand assets and image library—organizing, maintaining, and expanding a library of photography and visual assets that reflect the Pella brand standards.
Travel regionally to job sites to capture original photography and video content, as well to collect customer testimonials for use in marketing and sales materials.
Create, edit, and maintain marketing collateral and sales enablement content including brochures, one-pagers, case studies, presentations, and digital assets.
Assist in the planning and execution of omni-channel marketing campaigns spanning digital, social, email, and print channels.
Collaborate with the marketing and sales teams to ensure all content supports pipeline goals and aligns with campaign messaging and brand guidelines.
Analyze and report on the effectiveness of marketing campaigns along with their ROI.
Understand and communicate the company's brand consistently across all internal and external communications.
Provide support for other marketing activities as needed, including web content, e-mails, copy, and creative for digital media assets.
Other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
5+ years of experience of progressive responsibility in content marketing, omni-channel marketing campaign management, or a similar role.
Demonstrate a strong portfolio of content across social media, sales enablement materials, and brand-aligned creative, as well as a demonstrated ability to analyze and iterate those materials.
Experience directing/coaching stakeholders, customers, and other ’non-marketing people’ through having an engaging camera presence with clear messaging.

Preferred

Experience working with home improvement, construction, or premium consumer brands is a plus.
Demonstrated ability to create engaging short-form video and visual content.
Proficiency with design tools such as Adobe Creative Suite or Canva

Benefits

401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Pella Windows & Doors of DFW

Homeowners rate Pella as the leading window brand in Dallas-Ft. Worth.*Backed by a proud history of service and innovation, Pella is one of the most trusted names in Texas. Every customer knows that Pella Windows and Doors of DFW provides quality craftsmanship, prompt service, and unmatched expertise. The Pella brand is synonymous with beautiful windows and distinctive entry and patio doorsOur customers enjoy the peace of mind that comes with knowing that we are guided by the Pella Promise our expert teams number one goal is to help you find beautiful, energy-efficient replacement windows and doors that fit your style and budget. Plus, you can feel even better about choosing Pella because of our environmentally conscious manufacturing and recycling policiesYour home or building reflects who you are — and it also shows the outside world what’s important to you. At Pella DFW, we know that windows and doors are an important part of your story.

Founded in 1925

Grapevine, Texas, USA

18 employees (2 in marketing)

www.pellaofdfw.com