Responsibilities

• This is a position that requires the successful candidate to be on site.
• Under the direction of the Director of Marketing, this position is responsible for supporting all social media marketing efforts such as, but not limited to, research of content creators, strategy and implementation of emerging forms of digital media, social media, and mobile communications and paid online advertising. Partner with PR, marketing, and Digital to develop brand strategies, campaigns and tactics for appealing to guests, traditional, and new media groups.
• Essential Duties Include, But Are Not Limited To
• Provide clear guidance and a strategic framework for global-level corporate communications to field team members for all social media-related activities.
• Manage our social media agency, providing clear guidance for content creation and strategy to ensure brand goals are met.
• Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships to create effective campaigns for earned media exposure.
• Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, Linked In, Instagram, as well as, new/emerging platforms like Threads, etc.
• Help lead the Social sharing expectations for the brand; Improve content and help reduce promotional costs.
• Responsible for Social Growth and Social Engagement expectation for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs.
• Work with existing Social Agencies for Reporting and Measurement Metrics.
• Conduct regular audits of the Hard Rock Cafe website to ensure content is updated and correct.

Requirements

• At least 7 years direct social, digital, marketing and/or brand marketing experience, including implementation of digital, mobile and emerging campaigns.
• At least 5 years of social media/web 2.0 experience as an online marketer.
• At least 3 years of hospitality experience preferred
• Demonstrated ability to manage marketing budgets effectively.
• Bachelor’s degree in, hospitality, marketing, or business administration, or the equivalent combination of education and experience.
• Have demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns.
• Experience in leveraging social media platforms for an advertising campaign.
• Understand social media universe including Facebook, Twitter, Linked In, YouTube, Tik Tok, Instagram, blogs, etc.
• Attention to detail.
• Ability to effectively communicate in both written and verbal formats.