Content Marketing Manager

New York, USA (On-site)

$23/hr – $25/hrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive content marketing and digital presence for Genesee Country Village & Museum as Content Marketing Manager.

  • Own the content calendar and multi-channel distribution.
  • Must-have: strong nonprofit social media strategy experience.
  • Standout: collaborative work with executives and volunteers to amplify events.

Job Description

Responsibilities

  • Lead & manage the Museum’s digital presence across multiple platforms, working independently to create and distribute content; in particular, expand the organization’s presence on underutilized platforms
  • Manage and update a comprehensive content calendar to ensure the timely and relevant delivery of content.
  • Coordinate with internal teams to amplify events, programs, and initiatives across media channels
  • Maintain e-distribution lists and write and distribute Museum electronic communications
  • Maintain Museum’s website, including writing and updating content.
  • Regularly follow and report on content metrics and recommend strategy adjustments as needed
  • Write and edit public-facing communications, including press releases, email newsletters, blog posts, reports, and web copy
  • Research and generate original content for stories and articles
  • Cultivate relationships with local, regional and national media outlets and maintain of appropriate media contact lists
  • Assist marketing consultant with placement of advertisements as needed
  • Assist with photography, video content, and creative design for social/digital assets
  • Maintain photo, video, and print archive
  • Ensure consistency with museum branding and style guidelines in visual and written brand identity across all content

Requirements

  • 3–5 years of experience in communications, media, marketing, or related roles—preferably within nonprofit organizations
  • Strong design sense and ability to deliver clean, brand-consistent writing, editing, and storytelling content with a sharp eye for detail (work samples required)
  • Strong social media strategy and content development experience
  • Proficiency with Canva, Constant Contact, Smartsheet, and major social platforms
  • Confident project manager with the ability to juggle competing priorities under deadlines
  • Must be collaborative, resourceful, and comfortable working directly with executives, partners, and volunteers
  • Experience with press outreach, earned media, or public relations a plus
  • Must be available to work full-time on-site at our location in Mumford

Preferred

    Benefits

    • Benefits: We are proud to support the health and wellbeing of the people we employ. We offer a competitive, comprehensive benefits package that includes Medical, Dental, Vision, Life Insurance, NYS Disability, Supplemental Disability, Vacation, Personal time, Floating Holidays, accrued NYS Sick Leave and an employee assistance program. Every employee is provided with a yearly family level membership to GCV&M.
    Genesee Country Village & Museum logo

    Genesee Country Village & Museum

    Encompassing more than 600 acres, the Genesee Country Village & Museum is one of the largest living history museums in the country. Located in the small hamlet of Mumford, New York, about 20 miles from Rochester, New York. First opened to the public in 1976, the authentic 19th-century Historic Village features costumed historians breathing life into relocated and restored historic homes, farms, shops, and other public buildings. GCV&M is also home to the John L. Wehle Art Gallery, the Genesee Country Nature Center, Silver Baseball Park, and several Heirloom Gardens. Numerous special events and classes are offered throughout the year.

    Founded in 1966
    Mumford, New York, USA
    90 employees (12 in marketing)

    Traffic Signals

    Monthly Visitors
    22.7K
    Monthly Google Ads Budget
    $591
    Traffic Source Mix
    Search
    50.4%
    Direct
    40.3%
    Referral
    4.2%
    Social
    4.1%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~90

    Marketing Team

    Marketing Team Size
    4 (4% of company)

    Recent News