Lead global content strategy and production for campaigns, demand gen, and thought leadership.

• Own end-to-end content programs across brand, demand, and regional GTM goals.
• Must-have: 8+ years in B2B SaaS content marketing with proven strategy ownership.
• Standout: hands-on AI editorial production, Claude Code/CoWork workflow optimization.

Responsibilities

• Own global campaign and thought leadership content strategy
• Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership
• Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals
• Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility
• Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences
• Own the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio
• Create content that supports the full buyer journey, from awareness and education through consideration and conversion
• Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value
• Ensure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency
• Design, test, and improve AI-assisted editorial workflows that increase content production efficiency without lowering quality

Requirements

• 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments
• Proven experience owning content strategy and execution across both brand-building and pipeline-driving programs
• Strong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats
• Experience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel
• Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels
• Experience working closely with senior leaders, cross-functional partners, and external contributors
• Strong analytical skills and comfort using performance insights to refine content strategy
• Demonstrated experience with AI editorial production systems and workflow design
• Hands-on familiarity with vibe coding editorial systems, ideally using Claude Code or Claude CoWork
• Experience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred

Preferred

• Experience with AirOps is a strong plus.
• Hands-on familiarity with vibe coding approaches to content operations and editorial automation.

Benefits

• comprehensive range of health, welfare, and wellbeing benefits based on eligibility
• annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments