Responsibilities

• Regularly research and surface trends in the organic social landscape for potential content creation
• Audit competitors’ (existing, new, and potential) organic social content and performance
• Create a matrix of GoodRx’s content pillars to use in competitor analysis
• Analyze competitor content using matrix, identifying differences in strategy, execution, and performance trends
• Synthesize findings into recurring insights reports, highlighting key learnings and recommendations
• Deliver a final presentation summarizing competitive insights and strategic recommendations to inform content planning
• Support the team on ad-hoc projects and social campaigns as needed

Requirements

• Pursuing a degree in Marketing, Business, Communications, or a related field
• A deep curiosity for organic social media, specifically Instagram, TikTok, Facebook, YouTube, and LinkedIn
• Strong research and problem-solving skills, with the ability to turn data into strategic recommendations
• Highly motivated and flexible; you have the ability to prioritize proactively and pivot into different projects as needs evolve
• Excellent communication and writing skills, adept at distilling complex analysis into a compelling narrative
• Previous internship experience or familiarity with social media management tools (e.g., Sprout Social, Sprinklr) and Google Workspace is a plus
• Currently pursuing a Bachelor degree, to which you will return in Fall 2026.
• Expected Graduation date between May 2027 - June 2028
• Able to commit to full time internship program for 12 weeks during summer of 2026
• Preferred location: Hybrid in Santa Monica

Benefits

• Medical, dental, and vision benefits are available to interns throughout the duration of the internship