Content Development Specialist

Bettendorf, IA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 days ago

Job Description

Responsibilities

  • Develop and maintain a variety of marketing content, including blogs, newsletters, website copy, case studies, LinkedIn posts, email campaigns, technical articles, customer success stories, brochures, and other sales collateral.
  • Create content supporting multiple Schebler business units, ensuring messaging is tailored appropriately while maintaining brand consistency.
  • Collaborate with subject matter experts to transform technical and industry-specific information into clear, engaging, and customer-focused content.
  • Maintain and manage editorial calendars, coordinating content priorities, deadlines, and campaign schedules.
  • Conduct customer, industry, and competitive research to identify content opportunities and support marketing initiatives.
  • Monitor content performance using analytics and SEO best practices, making recommendations to improve engagement, lead generation, and overall marketing effectiveness.
  • Partner with Sales, Engineering, and Product Development teams to support product launches, customer communications, and business development efforts.
  • Assist in developing and maintaining brand guidelines, messaging frameworks, and content standards across all business units.
  • Participate in customer interviews, internal meetings, and strategy sessions to gather insights and identify new content opportunities.
  • Perform quality reviews to ensure content accuracy, consistency, grammar, and adherence to Schebler's brand voice.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field preferred.
  • 3-5 years of professional content creation, copywriting, marketing, or communications experience required.
  • Experience creating content for manufacturing, industrial, engineering, construction, or other B2B industries preferred.
  • Exceptional written, editing, and proofreading skills.
  • Strong organizational skills with excellent attention to detail.
  • Ability to manage multiple projects while meeting deadlines.
  • Strong interviewing and research skills.
  • Ability communicate technical information to both technical and non-technical audiences.
  • Creative thinker with a proactive, solutions-oriented approach.
  • Ability to work independently while collaborating effectively across departments.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Content Development Specialist

The Schebler Company · Bettendorf, IA · On-site