Responsibilities

• The Content Creator will be the face and voice of David (or a new venture) across social media platforms, creating original, timely, and culturally relevant content that drives community and brand love. You’ll own the development and management of content across TikTok, Instagram, YouTube Shorts, and X- balancing lo-fi personality-driven moments with polished brand storytelling. You’ll work closely with our Marketing team to develop campaigns and content that resonate with our audience, drive engagement, and reflect the brand’s tone and values.
• This is a hands-on, creator-first role for someone who shoots, edits, and posts regularly - and is excited to shape the social presence of a fast-growing brand from the ground up.
• - Develop and produce videos for Instagram Stories, TikTok, and YouTube Shorts- including lo-fi content, IRL interviews, trend-driven moments, and voiceovers.
• - Be the face of our New Venture on TikTok and other platforms, with an authentic voice
• - Study and understand the brand’s identity and values, decouple your identity from the brands.
• - Build and manage the content calendar across Instagram, TikTok, X, and YouTube, ensuring alignment with campaigns, launches, and brand identity.
• - Lead social media experiments, including testing new formats, entering new platforms, and refining our approach based on performance.
• - Source and brief photo and video content for the Instagram grid, ensuring it’s elevated, polished, and brand-right.
• - Lead day-to-day management of social channels, including publishing content, community engagement, and DMs.
• - Respond, repost, comment, and meme in real time- infusing the new venture’s voice into the cultural conversation.

Benefits

• This is a full-time, in-office role based in New York City. We work onsite five days a week - when the culture fits, it is fun to be in the office together.
• 100% covered Health, Vision, Dental Insurance.
• 401(k) with 4% match.
• Additional perks, such as covered gym expenses.
• Substantial and required PTO.