Content Creator & Social Media Marketing Specialist at Hemp & Tea Company | Charlotte, NC | $18/hr – $21/hr

Content Creator & Social Media Marketing Specialist

Charlotte, NC (On-site)

$18/hr – $21/hrMid LevelPart time

Posted 3 weeks ago

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Job Summary

Own content creation across social platforms and in-store storytelling, blending video production, trend adoption, and AI-powered workflows to drive followers, engagement, and store visits.

Content Production: Own end-to-end short-form video creation for all channel platforms.
Platform & Campaign Strategy: Develop campaigns that lift followers, engagement, and traffic.
Audience & Tools: Leverage staff interviews, in-store events, and AI tools to accelerate output while maintaining brand voice.

Job Description

Content Production: Create engaging content for Instagram, Facebook, TikTok, YouTube Shorts, and other platforms.
On-camera storytelling: Film and edit high-quality short-form videos that highlight our products, teas, in-store experience, and team.
AI-enabled creation: Use AI tools such as ChatGPT, Canva, CapCut, Adobe Firefly, Midjourney, Runway, or similar tools to speed up content creation without sacrificing quality.
Campaign development: Develop creative campaigns that increase followers, engagement, website visits, and in-store traffic.
In-store and events capture: Capture content inside our stores, at events, during product launches, and behind the scenes with staff.
People storytelling: Interview employees and customers, with permission, to create authentic and people-focused content.
Trend adaptation: Stay up to date on social media trends and adapt them to fit the Hemp & Tea Co brand and audience.
Copy and CTAs: Write clear, compelling captions and calls to action.
Collaboration: Collaborate with management to promote new products, educational content, promotions, and events.
Engagement monitoring: Monitor engagement and respond to comments and messages when appropriate.