Consumer Product Marketing Manager, Social AI at Meta | Menlo Park, CA | $160K/yr – $224K/yr

Consumer Product Marketing Manager, Social AI

Menlo Park, CA (On-site)

$160K/yr – $224K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-functional social AI go-to-market for Facebook, turning product nuance into consumer value and clear messaging across research, policy, and marketing; drive multi-team launches with defined goals, creative, and measurement.

Product Marketing Ownership: Lead strategy, positioning, and launch plans for Social AI inside a cross-org GTM, anchored by data and consumer insights.
Messaging & Positioning: Translate AI specs into compelling value propositions that resonate with consumers and influence perception.
Competition & Differentiation: Continuously monitor the consumer AI landscape to spot differentiation opportunities at product and marketing levels.

Job Description

Responsibilities

Influence and shape product strategies, positioning, and narratives through data and insights for target audiences in collaboration with research, product, marketing, and policy teams.
Own Social AI products on Facebook, guiding strategy, goals, measurement, creative development, and cross-organizational go-to-market plans.
Develop accurate positioning and messaging that translates technical specs into clear consumer value propositions.
Partner with brand, marketing, and channel teams on outbound campaigns to shift press and user perceptions of social AI features.
Address complex problems with thoughtful recommendations and action plans for resolution.
Monitor the consumer AI landscape to identify opportunities for differentiation at product and marketing levels.

Meta

Meta's mission is to build the future of human connection and the technology that makes it possible. Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following: • Start with an open mind. Whether you agree or disagree, engage with empathy. • Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect. • Keep it constructive. Use your interactions here to learn about and grow your understanding of others. • Our moderators are here to uphold these guidelines for the benefit of everyone, every day. • If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community). For a full listing of our jobs, visit https://www.metacareers.com

Founded in 2004

Menlo Park, CA, US

132K employees (40,751 in marketing)

www.metacareers.com