Consumer Marketing Automation Specialist at Ford | Dearborn, MI | $97K/yr – $162K/yr

Ford

Consumer Marketing Automation Specialist

Dearborn, MI (Hybrid)

$97K/yr – $162K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end SFMC solution design and delivery for Ford, including MCC integration and Einstein AI features.

Must-have: AMP script/SSJS/SQL development and SFMC expertise
Standout: MCC integration, data-driven personalization, and Einstein AI features

Job Description

Responsibilities

Requirement Gathering & Solution Design: Lead intake and discovery sessions between the SFMC team and various business units. Translate complex business needs into technical design documentation and architectural blueprints.
SFMC Development & Implementation: Design, build, and test sophisticated multi-channel journeys. Write and maintain custom code using AMP script, Server-Side JavaScript (SSJS), and optimized SQL to support dynamic content and high-volume data segmentation.
Integration & Data Management: Configure and manage Marketing Cloud Connect (MCC) for seamless integration with Salesforce CRM. Utilize REST/SOAP APIs to trigger real-time communications from external Ford systems.
Technical Subject Matter Expertise: Serve as the primary SME for Mobile Push and Einstein AI features (e.g. Engagement Scoring/STO). Advise stakeholders on strategy, implementation, and troubleshooting for real-time personalization.
Agile Delivery & DevOps: Manage the end-to-end delivery lifecycle within an Agile framework. Utilize Package Manager and deployment best practices to migrate assets across Business Units.
Preference & Compliance Management: Develop and maintain custom Preference Centers using Cloud Pages to ensure brand compliance and data integrity across multiple data extensions.
Innovation & Best Practices: Stay current on Salesforce releases (including Data Cloud/CDP developments) and industry trends to drive continuous improvement within the CRM ecosystem.

Ford

4.0 Glassdoor

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day. Privacy Policy: https://www.ford.com/help/privacy/

Founded in 1903

Dearborn, Michigan, USA

141K employees (7,025 in marketing)

corporate.ford.com/careers

79% recommend to a friend

78% CEO approval