Community Liaison Marketing & Business Development Medical Group Richmond and Springfield VA

Fredericksburg, VA (Remote)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the community liaison role to build and educate a local referral and patient network, drive enrollment in HarmonyCares programs, and coordinate care transitions with CMS-aligned options.

  • Local market ownership: educate B2B/B2C/D2C partners and patients about HarmonyCares offerings and mission.
  • Care transitions and enrollment enablement: guide referrals, enrollment steps, and alignment to CMS programs or ACOs.

Job Description

Responsibilities

  • The Community Liaison is responsible for inbound/outbound communication and business development.
  • The role acts as the local market B2B, B2C, and D2C representative educating community partners and potential patients about the company, our mission and service offerings.
  • This role will help facilitate patient transitions of care from area facilities and referral partners to HarmonyCares and will explain the benefits of enrollment to eligible patients and caregivers.
  • Market analysis, along with competitive landscape, in which to differentiate HarmonyCares services to external referral partners
  • Know and educate the community on our mission to provide high-quality personalized healthcare in the home for people that need it the most
  • Meet or exceed agreed upon in person and virtual meeting goals with key decision makers
  • Thoroughly understand eligibility and enrollment processes
  • Provide education on and facilitate, as requested, benefit enrollment and processes
  • Track performance in CRM demonstrating plan and adherence to budgeted targets for a given region
  • Schedule face-to-face or phone discussions with patients and their caregivers to provide guidance on patient eligibility for all programs

Requirements

  • Bachelor’s Degree or 4+ years of B2B sales experience
  • 2+ years of health care related industry sales/marketing experience
  • Must maintain a valid driver’s license and good driving record
  • Knowledge of sales techniques and territory management
  • Excellent organization, problem solving skills and the ability to appropriately represent company service capabilities to the targeted referral source
  • Excellent interpersonal communication, presentation and customer service skills required
  • Proficiency with Microsoft Office, Word, Excel, Outlook
  • Ability to travel within assigned territory and attend sales meetings as required
  • Excellent written and verbal communication skills
  • Ability to work independently and complete multiple tasks

Preferred

  • Bachelor’s Degree or 4+ years of B2B sales experience
  • 2+ years of health care related industry sales/marketing experience
  • Excellent organization, problem solving skills
  • Knowledge of sales techniques and territory management
  • Excellent interpersonal communication, presentation and customer service skills
  • Proficiency with Microsoft Office, Word, Excel, Outlook
  • Ability to travel within assigned territory and attend sales meetings as required
  • Excellent written and verbal communication skills
  • Ability to work independently and complete multiple tasks
  • Self-motivated and driven individual who does not require significant oversight to perform at a high level after initial orientation and training

Benefits

  • Health, Dental, Vision, Disability & Life Insurance, and much more
  • 401K Retirement Plan (with company match)
  • Tuition, Professional License and Certification Reimbursement
  • Paid Time Off, Holidays and Volunteer Time
  • Paid Orientation and Training
  • Great Place to Work Certified
HarmonyCares logo

HarmonyCares

3.2 Glassdoor

Established in 1993, HarmonyCares, formerly U.S. Medical Management LLC (USMM), offers comprehensive home-based healthcare services. We care for older adults and those with complex medical issues. Our goal is to allow patients to receive the medical care they need in the comfort of their own home.Our care model provides patients with greater convenience, better outcomes and higher satisfaction.HarmonyCares home-based model includes primary care, lab, radiology, palliative care, hospice care and complete health assessments.We currently serve patients and care partners in Florida, Georgia, Illinois, Indiana, Kentucky, Michigan, Missouri, New Jersey, New York, Ohio, Pennsylvania, Texas, Virginia, Washington, and Wisconsin.

Founded in 1993
Troy, Michigan, USA
792 employees (7 in marketing)
46% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
33.6K
Traffic Source Mix
Search
46.5%
Direct
39.4%
Referral
10.8%
Social
1.8%
Paid
1.4%

Headcount Trend

Current headcount: ~792

Marketing Team

Marketing Team Size
5 (1% of company)
Median Career Experience
16 years
Median Tenure
17.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$200M
Last Raise
$200M
Private Equity, 2 years ago

Funding History

  • Jul 2024
    Private Equity • $200M
  • Nov 2021
    Series Unknown

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