Communications & Digital Media Specialist

Fayetteville, NC (On-site)

$38K/yr – $43K/yrEntry Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive nonprofit communications and digital marketing for a Fayetteville-based organization.

  • Own website, social media, and digital campaigns to support fundraising and program outreach.
  • Must-have: 5+ years managing websites, social media, or marketing with CMS tools (WordPress/Squarespace) and design tools (Canva/Adobe).
  • Standout: Salesforce CRM experience and alignment with development goals through cross-team collaboration.

Job Description

Responsibilities

  • Maintain and regularly update the organization’s website, ensuring content is accurate, accessible, and aligned with organizational goals.
  • Track and report web traffic and engagement metrics using analytics tools (e.g. Google Analytics, SEO plug-ins).
  • Plan, create, and schedule posts across all social media platforms (e.g. Facebook, Instagram, X, LinkedIn).
  • Design and implement digital campaigns to support fundraising, program outreach, and volunteer recruitment.
  • Develop and manage a content calendar aligned with program cycles, events, and strategic priorities.
  • Monitor social engagement, respond to messages/comments, and track metrics.
  • Create compelling visual and written content, including graphics, newsletters, press releases, videos, and blog posts.
  • Ensure brand and style consistency across all platforms and materials.
  • Assist with maintaining data within the organization’s CRM system (Salesforce), ensuring accuracy and completeness of contact records.
  • Coordinate print production with external vendors as needed.

Requirements

  • Associate's degree in Communications, Marketing, Digital Media, or related field.
  • A minimum of five (5) years of experience managing websites, social media, and/or marketing in a professional setting; can substitute additional experience for education.
  • Demonstrated proficiency with website CMS (e.g. WordPress, Squarespace)
  • Proficiency with social media management tools (e.g. Meta Business Suite, Buffer, Hootsuite)
  • Proficiency with graphic design tools (e.g. Canva, Adobe Creative Suite)
  • Proficiency with mail marketing platforms (e.g. Mailchimp, Constant Contact)
  • Excellent writing, editing, and visual communication skills.
  • Ability to work independently, manage multiple deadlines, and adapt quickly.
  • Familiarity with accessibility best practices and inclusive communication.
  • Basic photography and video editing skills.
  • Experience working with nonprofits or mission-driven initiatives preferred.

Preferred

  • Experience in nonprofit or mission-driven communications is highly desirable.

Benefits

  • Health, vision and dental benefits
  • Flexible schedules
  • Paid child involvement leave
  • Parental leave
Partnership for Children of Cumberland County logo

Partnership for Children of Cumberland County

With a focus on families with children from birth to 5-years old, the Partnership for Children of Cumberland County is a nonprofit organization that provides resources, support, and programs that Empower Families, Strengthen the Well-being of Children, and Strengthen the Early Care and Education System in our community.

Founded in 1993
Fayetteville, North Carolina, USA
55 employees (1 in marketing)

Traffic Signals

Monthly Visitors
4.8K
Monthly Google Ads Budget
$4.5K
Traffic Source Mix
Search
48.7%
Direct
27%
Referral
5.4%
Social
13.6%
Paid
1.3%

Headcount Trend

Current headcount: ~55