Responsibilities

• design and deliver targeted email campaigns using our CRM system, MAUI, and our bulk email platform, Dispatch, ensuring the right message reaches the right audience at the right time.
• From crafting compelling content to refining audience segmentation, your work will directly shape how prospective students experience Iowa.
• Develop and improve existing segmented email campaigns to best serve the current prospective student audience in coordination with the Assistant Director.
• Assist with staff campus visit programs, as needed.
• Review and edit print materials for recruiting.
• Develop methods for measuring impact and tracking analytics of communication, marketing and social campaigns, and report outcomes accordingly.