Responsibilities

• Coordinating impactful marketing and outreach campaigns
• Creating engaging content across web, social media, and traditional media
• Planning and supporting citywide public engagement events and initiatives
• Conducting audience research to tailor our messages better
• Responding to media inquiries and serving as a City spokesperson
• Elevating our brand through strategic storytelling and digital innovation
• Provides communication, public information, and marketing support for public engagement projects, initiatives, and events with special emphasis on revenue generating enterprises.
• Develops comprehensive public information and marketing campaigns utilizing digital, print, social media, and other communication platforms.
• Develops reports and proposals to assist in decision-making regarding outreach programs and City initiatives.
• Conducts audience/constituent research for targeting, measuring, and evaluating communication and marketing programs.

Requirements

• High school diploma or equivalent (G.E.D.) required.
• Minimum of three (3) years of professional experience in communication, marketing, public relations, or journalism.
• Possession of a valid Wyoming Driver’s License preferred.
• Associate’s and/or Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.
• Knowledge of Microsoft suite and related business software.
• Knowledge of Social media, print, electronic, radio/television and other media used to distribute public information.
• Knowledge of Social media platforms, audience engagement strategies, and analytics.
• Knowledge of Marketing analytics and performance measurement techniques.
• Knowledge of AP Writing Style.
• Knowledge of Marketing, public information, and community relations.

Preferred

• Public sector/local government experience is preferred.
• Associate’s and/or Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.

Benefits

• The City of Casper offers a variety of benefits to qualifying full-time employees. For more information on any of our benefits, please call Human Resources at (307) 235-8344.
• State of Wyoming - CIGNA Health
• Delta Dental
• VSP Vision
• Medical Reimbursement Account, Flexible Spending
• MASA Supplementary Ambulance Care
• Voya Supplementary Hospital, Accident, and Critical Illness Plans
• Short-term and Long-term Disability Options
• Life Insurance
• 457/IRA Retirement Options
• Employees Family Assistance Program (EFAP) Free Counseling Services
• Pet Insurance
• Legal Shield/ID Shield
• Eleven (11) Paid Holidays Annually
• Wyoming Retirement System - Retirement Income for life. Employer match exceeds employee contribution.