Responsibilities

• TikTok Shop Program Management
• Support the day-to-day management of brand storefronts and creator partnerships within TikTok and TikTok Shop.
• Identify and recruit creators to drive product sales through TikTok Shop content and affiliate links.
• Coordinate creator onboarding, product linking, and commission setup.
• Maintain creator lists, shipping coordination, and performance tracking.
• Creator Seeding & Product Gifting
• Manage creator seeding programs, including creator identification, outreach, product shipment coordination, and tracking of organic content.
• Identify and outreach to creators on TikTok to drive product sales through TikTok Shop.
• Maintain creator pipelines and track engagement/performance of seeded creators.
• Campaign Execution
• Support the launch and management of creator-led commerce campaigns tied to key retail moments (e.g., product launches, promotional events, tentpole sales).
• Coordinate timelines, deliverables, creator briefs, and content approvals.
• Negotiate affiliate commissions, coordinate briefs, and manage creator relationships.
• Paid Boosting & Performance Optimization
• Identify high-performing creator content and manage paid boosting / whitelisting strategies to scale reach and conversions.
• Work cross-functionally with paid media teams to optimize content for performance.
• Reporting & Analytics
• Track campaign performance across creators, TikTok Shop sales, and affiliate metrics.
• Build regular performance reports highlighting revenue, ROAS, content engagement, and creator performance.
• Provide insights and recommendations to optimize future activations.