CIO Strategic Initiatives GTM Lead

Kirkland, WA (Remote)

$163K/yr – $270K/yrSenior Level15+ years expFull time

Posted 6 hrs ago

Job Summary

Own priority CIO initiatives end to end and scale repeatable GTM motions, from playbooks to enablement, across regions and partners.

  • Lead GTM for CIO initiatives and asset development
  • Build and enable cross-region sales plays and messaging

Job Description

Responsibilities

  • Own a focused set of priority CIO strategic initiatives (e.g., AI-Native adoption) end to end – taking each from launch to a repeatable program that reliably leads to pipeline generation, progression, and customer retention.
  • Build, maintain, and activate the CIO sales playbooks (e.g. value story, buyer conversations), prioritized plays, and messaging – so teams run each motion consistently across regions (AMS, EMEA, APAC, Japan) and industries to drive NNACV.
  • Run sales readiness and enablement workshops so Core and Solution Sellers can execute the plays with confidence; incorporating feedback into future training.
  • Support the Autonomous IT motion by increasing attach rate of IT solutions and expansion across all CIO deals, in alignment with GTM priorities around selling the NOW platform.
  • Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.
  • Collaborate with the Technology Workflow (TWF) BUs to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.
  • Drive integration of GTM initiatives across Global Partnerships & Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking.
  • Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach.
  • Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.
  • Represent the company at industry events, panels, and executive forums.

Requirements

  • 15+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 5 years in a senior leadership role.
  • Proven track record turning strategy into durable, repeatable, and scalable GTM execution with measurable pipeline growth.
  • Experience building and scaling playbooks and buyer motions across industries and geographies.
  • Strong analytical skills, including familiarity with account planning models (e.g. buying propensity) and signal-led decisions.
  • Deep experience engaging senior stakeholders (e.g. CIOs) and influencing executive decision-making.
  • Strong communication and storytelling skills.
  • Experience in SaaS, cloud, or enterprise technology preferred.

Preferred

  • MBA or equivalent advanced degree is a plus.
  • Familiarity with IT workflows (ITSM, ITOM, Asset Management, Portfolio) and adjacent domains is a plus.

Benefits

  • We offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
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ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Salaries

Posted range

$163K/yr – $270K/yr

Taken straight from the job posting.

See all ServiceNow salaries

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

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CIO Strategic Initiatives GTM Lead

ServiceNow · Kirkland, WA · Remote