Responsibilities

• As Chief Marketing Officer, you’ll lead Brand, Marketing, and Menu Strategy—three of the most powerful levers of our growth. Your mission: build an iconic brand, accelerate new and existing store performance, empower franchisees to win locally, create systems that scale with speed and consistency, and steward the national marketing fund for maximum ROI.
• You will be accountable not only for brand elevation, but for measurable traffic, sales lift, and franchisee confidence across a rapidly expanding footprint.
• You’ll:
• Set the brand vision and marketing strategy for a rapidly expanding franchise system
• Drive menu innovation that fuels traffic, loyalty, and differentiation
• Build and inspire high‑performing teams while fostering deep trust with franchisees and partners
• Turn insight, data, and creativity into sustainable growth
• Brand & Marketing Leadership
• Deeply understand our franchise model—and design national and local marketing that fuels new store openings, same-store sales growth, and long-term brand equity.
• Set and execute a comprehensive marketing strategy that scales across 900+ locations, balancing national brand building with local relevance while always keeping customer engagement and satisfaction at front of mind.

Requirements

• 15+ years of progressive marketing experience
• 8+ years in a senior, strategic leadership role
• Proven success leading large, multi‑layered teams (20+ members)
• Deep experience in franchised organizations (required)
• Background in QSR, restaurant, or retail
• Experience scaling within large, high‑growth organizations (500+ units)
• Strong command of agency management, contracts, and partnerships
• A metrics‑driven mindset paired with creative vision
• Exceptional communication and executive presence
• Bachelor’s degree required; Master’s preferred

Preferred

• Master’s degree preferred