Responsibilities

• Develop and lead rollout of the overarching strategic vision tied to Creo’s influencer marketing initiatives, ensuring alignment with client objectives and market trends
• Serve as Creo creative lead to translate themes into impactful content and storytelling opportunities that leverage influencer engagement
• Conduct deep research to understand the needs, emotions, and aspirations of our audiences, delivering insights that drive influencer alignment to business KPIs
• Translate customer and cultural insights into compelling content strategies and narratives that can be amplified through influencer collaborations
• Identify trends and social moments aligning with our partner’s values to drive resonance and engagement via influencer-led marketing
• Lead collaboration with cross-functional teams to propagate brand tenets, messages, stories, and content across all touchpoints with the customer across Paid, Earned, Shared, Owned and Commerce
• Liaise with key Creo and Omnicom product ownership to ensure software is aligned and built with strategic objectives in mind
• Serve as the voice of our brand partners, ensuring all content and creative aligns with brand identity and core values, especially for continuity in influencer communications
• Define annual content themes for Creo that reflect our brand ethos and address our core customer's needs in partnership with influencer marketing strategies

Requirements

• 10+ years of digital industry experience, preferably from a mix of agency, sales, and/or platform companies (at least two of the three), with at least 6 years focused on Fortune 500 businesses with both awareness and conversion objectives
• Proven experience in new business for global brands to represent influencer as a holistic and integrated solution, including construction of pitch narrative
• Exceptional understanding of influencer marketing across communications, media, commerce and community
• Ability to get out in front and stay ahead of advanced clients in all things digital media innovation, particularly in influencer partnerships and emerging platforms
• Strong experience developing data-driven strategies in the influencer space, with a deep understanding of balancing media mix between brand and acquisition campaigns to meet subscriber and user goals
• Demonstrated experience driving customer acquisition and revenue growth through the implementation of both digital and traditional media strategies, including influencer collabs
• Proven ability to translate data into insights to inform and drive a holistic media strategy that integrates influencer marketing effectively
• Strong knowledge of the programmatic marketplace as well as industry planning and research tools, especially those focusing on influencers
• Deep understanding of marketing analytics and optimization techniques for campaigns, especially in relation to influencer performance
• Ability to effectively influence and communicate cross-functionally with all levels; proven ability to self-motivate and work independently as well as collaboratively; exceptional presentation, verbal, and written communication skills

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave