Responsibilities

• Lead and manage a cross-functional team of Senior Event Planners (VP level), providing strategic direction and guidance to ensure the successful execution of experiential marketing initiatives.
• Work closely with the Private Label Captive Finance Marketing Strategist to ensure alignment and delivery of Private Label Captive Finance partner goals, fostering strong partnerships and strategic coherence.
• Develop and implement experiential marketing strategies that align with Chase Auto's brand objectives, as well as the customer acquisition and loyalty goals of our Private Label Captive Finance partners.
• Lead the planning and execution of events and activations that create memorable experiences for customers and prospects, ensuring high-quality delivery and impactful engagement.
• Manage relationships with external vendors, agencies, and partners to deliver high-quality experiences, ensuring seamless coordination and execution.
• Analyze and report on the effectiveness of experiential marketing initiatives, using data-driven insights to optimize future campaigns and drive continuous improvement.
• Stay current with industry trends and emerging technologies to continuously innovate and enhance experiential marketing efforts, maintaining a competitive edge.
• Oversee budget management and ensure cost-effective execution of marketing activities, optimizing resource allocation and financial planning.
• Oversee all partner workstreams to bring disparate functions together in one seamless, integrated program, including creative and content development, event logistics, management and execution, and creating a seamless, integrated program, while adhering to key policies and procedures (e.g., Adtrax, L&C reviews, etc.).
• Manage multiple projects and assignments and deliver quality work with limited oversight and guidance from the MD, Head of Partnership Marketing.