Responsibilities

• Build and execute against best-in-class content strategy plan
• Act as the brand’s “always-on” social monitor — spotting cultural moments, topics, or trends and elevate opportunities to brand teams for rapid approval and activation
• Manage and develop a team of 3 I&C Specialists
• Oversee and execute in partnership with Influencer agency: Established influencer tactical plans, ensuring timelines & deliverables are met
• Oversee social media strategy, content development and boosting – in partnership with social agencies.
• Leverage content planning and social influencer strategy templates designed by Influencer and Content Planning Director
• Day-to-day execution with agencies and selected influencers
• QA influencer content for compliance, brand safety, platform standards, and cultural alignment
• Direct and prioritize the focus of Influencer and Content Planning Specialists and report to the Influencer and Content Planning Director seeking guidance and elevating insights
• Implement Director/agency feedback and manage revisions with creators

Requirements

• Bachelor's Degree in marketing or a related field
• At least 5 years in influencer/creator or social media marketing, preferably within CPG, consumer-brand settings, or at an agency
• At least 3 years of experience in content creation management
• Hands-on experience executing creator campaigns end-to-end (briefing, contracting, QA, reporting)
• Strong knowledge of social platforms (TikTok, Instagram, YouTube) and creator ecosystem dynamics
• Comfort working cross-functionally in multidisciplinary teams
• Strong communication and storytelling skills
• Experience in fast-paced environments, managing multiple projects
• Ability to influence and build relationships across multiple key stakeholders, across several functions and levels
• Creative thinking and problem solving

Preferred

• Previous people management experience
• Experience navigating complex organizations
• Proven ability to manage agency/creator relationships and negotiate deliverables to brand standards
• Experience building and optimizing influencer activation playbooks or workflows