Responsibilities

• Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven
• Help maintain distinct promotional strategies across Bally’s brands
• Present promotional structures, mechanics, timelines, and projected costs
• Brief compelling copy and visuals to our Marketing Design & Development Team
• Collaborate closely with CRM Leads to align promotions with wider marketing activity
• Tailor campaigns to different player audiences and behaviors
• Partner with our Social Media team to ensure promotions shine on-site and socially
• Build and maintain promotion rules and templates, navigating legal and compliance approvals
• Analyze performance data to optimize and evolve future promotions
• Keep promotional mechanics, documentation, and templates organized and up to date
• Stay ahead of market trends to anticipate player and business needs
• Take new promotional ideas from concept to launch
• Jump into additional projects as the business grows and evolves
• Perform related tasks and project work as required by the business

Requirements

• You live and breathe the Casino gaming world and can navigate CRM like it’s second nature
• You’ve got marketing magic and a knack for creating campaigns players can’t get enough of
• Project and campaign planning? You’ve got it down to a science
• You’re comfortable juggling CRM systems and campaign management tools like a pro
• Task management tools like Excel, Monday.com, JIRA, and Third-Party Promotional Tools
• Super organized, self-driven, and proactive, you can set your own deadlines and crush them
• Bachelor's degree in marketing, Business, Communications, or related experience in the Gaming Industry
• Possess experience in creating and managing promotions
• Have experience working with task management tools (Excel, Monday.com, JIRA, Confluence, etc.)
• iGaming or customer engagement experience is a plus

Preferred

• iGaming or customer engagement experience is a plus