Responsibilities

• The Campus Storytelling & Social Media Specialist drives USM’s real-time storytelling efforts across the university’s primary social media channels, including Instagram, Facebook, TikTok, YouTube, and partially on LinkedIn (in partnership with the USM Foundation department).
• Embedded within the USM community, this role maintains a visible presence across our campuses and beyond, capturing authentic moments that showcase student success, academic excellence, campus life, and community impact.
• As one of the university’s primary storytellers, the specialist identifies and elevates compelling stories that strengthen USM’s brand and reflect our commitment to being Student Focused Every Day.
• A skilled multimedia storyteller and social media strategist, the specialist creates engaging content across a variety of formats, including short-form video, photography, written stories, and digital campaigns.
• Working closely with colleagues across Marketing and Strategic Communications, the role helps shape and execute USM’s social media strategy, leveraging audience insights, platform analytics, emerging trends, and best practices to increase engagement, expand reach, and support institutional priorities.
• The specialist collaborates with stakeholders throughout the university to ensure timely, relevant, and impactful storytelling that resonates with prospective students, current students, alumni, and community partners.
• This position also serves as a mentor and leader for USM’s student content creator team, recruiting, training, and developing students while expanding the university’s capacity for authentic, peer-driven storytelling.
• Through relationship-building, collaboration, and hands-on content creation, the specialist fosters a culture of storytelling across the institution, empowering students, faculty, staff, and campus partners to share the experiences that make USM a vibrant and dynamic university community.