Responsibilities

• Leads strategic campaign development programs to increase market share and conversion rates that ultimately increase lead generations, sales, and profitable revenue growth.
• Assesses market and recommends campaigns.
• Develops and project manages approved campaigns throughout life cycle.
• Develops, tracks, trends, and reports on KPI to assess campaign effectiveness.
• 50% Lead and Develop Campaign Programs: Assesses the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth.
• Develops proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources.
• Leverages internal Marketing resources as appropriate.
• Ensures campaigns adhere to branding standards and regulatory compliance.
• Presents proposals to local, sales, and market management for review, input, and approval. Revises proposal as appropriate to obtain approval.
• 35% Implement Campaigns: Collaborates with internal and external resources to implement Campaigns on time and within budget.

Requirements

• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline required
• At least four (4) years’ marketing or sales experience with progressively increasing responsibilities required
• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs
• Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar
• Computer literate and proficient with MS Office, Word, Excel, and Power Point
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

Benefits

• Medical
• Dental
• Vision
• Flexible Spending Accounts (health care and dependent care)
• Health Savings Account with Company Contribution
• Sick Leave
• Short-Term Disability
• Long-Term Disability
• Life Insurance
• Voluntary Accidental Death or Dismemberment Insurance
• Dependent Life Insurance
• SCI 401(k) Retirement Savings Plan with Company match
• Employee Assistance Program