Campaign & Demand Generation Manager at Watson | Poulsbo, WA | $85K/yr – $100K/yr

Watson

Campaign & Demand Generation Manager

Poulsbo, WA (Hybrid)

$85K/yr – $100K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end-to-end demand and lifecycle engine from campaigns to launches, driving integrated plans, multi-channel execution, and marketing automation that moves pipelines and activation across segments.

Campaign Strategy & Planning: own integrated campaigns for launches and growth, coordinating cross-functional teams and launch readiness.
Product Launch & Go-to-Market: partner on GTM plans, cross-channel launches, measurement, and messaging that communicates customer value.
Demand Gen & Automation: lead multi-channel demand programs, nurture journeys, and CRM workflows to improve lead quality and pipeline contribution.

Job Description

Responsibilities

Campaign Strategy & Planning: Develop integrated marketing campaign strategies that support product launches, brand initiatives, customer engagement, lead generation, and business growth objectives
Build campaign plans aligned with company goals and division priorities
Coordinate campaign execution across marketing team members and key stakeholders
Manage campaign timelines, deliverables, and launch readiness
Ensure campaigns are executed consistently across channels and audiences
Product Launch & Go-to-Market Support: Partner with the Content & Brand Manager and division leaders to support new product launches
Help develop go-to-market plans and campaign strategies for new products and initiatives
Coordinate launch activities across marketing channels and customer touchpoints
Support launch measurement and post-launch performance analysis
Ensure campaigns effectively communicate customer value and market positioning

Demand Generation & Customer Growth

Demand Generation & Customer Growth: Develop integrated demand generation strategies leveraging organic, owned, earned, and paid channels
Improve lead quality and conversion performance throughout the customer journey
Support audience segmentation, targeting, and lead nurturing initiatives
Partner with sales teams to improve marketing contribution to pipeline growth
Identify opportunities to increase engagement and conversion across customer segments
Marketing Automation & Customer Journey Management: Manage and optimize marketing automation programs and workflows
Support CRM and lead management processes
Develop nurture campaigns and customer journey programs
Identify opportunities to improve engagement, conversion, and customer experience throughout the funnel

Watson

Everything we do at Watson is rooted in soulful design. Design that is guided first by the functional needs of our clients. Design that is refined to achieve a timeless and understated beauty that doesn't scream “look at me.” Design that is executed respectfully, uses honest materials, and delivers deeply satisfying quality.

Founded in 1960

Poulsbo, Washington, USA

534 employees (12 in marketing)

www.watsonfurniture.com