Responsibilities

• Lead Cadillac’s influencer and creator strategy across paid, earned, owned, and experiential programs.
• Shape a differentiated creator ecosystem that advances Cadillac’s luxury, innovation, design, and performance narratives in culturally relevant ways.
• Develop creator programs that support Cadillac’s key business and brand priorities, including prestige, cultural relevance, younger buyer connection, luxury perception, and performance credibility.
• Serve as the strategic lead across Cadillac influencer work, ensuring creator programs are integrated into broader brand, social, communications, and experiential planning.
• Guide the development of longer-term creator partnership models that move beyond one-off activations toward more sustained brand-building relationships.
• Lead creator strategy for major tentpoles including vehicle launches, prestige activations, motorsports storytelling, and Cadillac Formula 1-related moments.
• Influence creative, content, and amplification strategies so creator work is designed for maximum impact across channels and audiences.
• Oversee agency partners and external collaborators, ensuring strong strategic recommendations, operational excellence, and high-quality program delivery.
• Drive alignment across cross-functional stakeholders, creating clarity around objectives, deliverables, approvals, timelines, and measurement.
• Help establish standards and ways of working for Cadillac creator marketing across teams and partners.

Requirements

• Significant experience (7+ years) in influencer marketing, creator strategy, brand marketing, social marketing, or integrated communications.
• Proven success leading complex creator programs for premium, luxury, lifestyle, automotive, entertainment, or culturally relevant brands.
• Demonstrated ability to develop strategy and translate it into integrated programs with measurable impact.
• Strong experience influencing cross-functional stakeholders and aligning teams around a shared strategic direction.
• Experience managing agency partners, external talent ecosystems, and multifaceted campaign workflows.
• Strong understanding of paid, earned, and owned creator strategies and how they support broader brand and business outcomes.
• Excellent communication, collaboration, and strategic storytelling skills.
• Strong business judgment, creative instincts, and ability to balance innovation with operational rigor.
• Familiarity with legal review, disclosures, talent agreements, and compliance requirements related to influencer and creator marketing.
• Willingness to travel and adapt to a fast-changing luxury automotive environment.

Preferred

• Experience in luxury, automotive, or performance-led brand environments.
• Experience developing long-term ambassador, cohort, or platform-based creator strategies.
• Experience supporting creator programs tied to experiential or globally visible cultural moments.
• Strong fluency in creator measurement, reporting frameworks, and performance evaluation.
• Experience contributing to annual planning, prioritization, or longer-range brand strategy.

Benefits

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.