Responsibilities

• Execute retail media campaigns across platforms including Walmart Connect, Kroger Precision Marketing (KPM), Meijer, H-E-B, Albertsons, and Publix
• Build and manage campaigns across:
• Retail Search (Sponsored Products / Keyword Bidding)
• Onsite Display (Banner, PDP, Category placements)
• Offsite Media (Programmatic, social extensions, audience targeting)
• Perform hands-on campaign setup, trafficking, bid management, and optimization within each platform
• Monitor pacing, budgets, and performance daily; proactively adjust to meet KPIs
• Partner with Shopper Marketing to align media strategies with in-store, ecommerce, and promotional initiatives
• Analyze performance data to identify trends, insights, and optimization opportunities
• Develop reporting and dashboards highlighting ROAS, ROI, new-to-brand shoppers, and incrementality
• Communicate performance, insights, and recommendations to internal teams and clients
• Stay current on retail media trends, beta opportunities, and platform changes

Requirements

• 3+ years of experience in digital media buying with direct retail media platform experience
• Executes campaigns independently with guidance
• Contributes to optimization and reporting
• Hands-on experience with one or more: Walmart Connect, Kroger, Meijer, H-E-B, Albertsons, Publix
• Strong understanding of:
• Retail search and keyword strategy
• Onsite display formats and audience targeting
• Offsite retail media extensions
• Experience working with CPG brands strongly preferred
• Proven ability to manage budgets and optimize toward performance KPIs
• Strong analytical skills with ability to translate data into actionable insights
• Excellent communication, organization, and attention to detail
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Benefits

• Hybrid work – split your week between working in our office or at home
• Generous PTO policy, including flex time
• Paid parental leave
• Medical, vision, dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn, develop, network, and connect