Business Development Specialist

Rochester, NY (On-site)

$50K/yr – $79K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead outbound discovery for priority accounts across healthcare and related verticals, owning multi-channel outreach and account-based prioritization.

  • Own multi-channel outbound outreach and account targeting to convert MQLs into discovery meetings.
  • Must-have: 3+ years of SDR/BDR-style outreach with strong written communication.
  • Standout: ABM program experience and agency environment background.

Job Description

Responsibilities

  • Conduct targeted outbound outreach to priority accounts across healthcare, multi-location, and related verticals.
  • Convert MQLs from demand generation programs into high-quality discovery conversations.
  • Maintain consistent activity across email, phone, social, events, and partner channels.
  • Meet or exceed monthly goals for outreach volume, conversations, and qualified meetings.
  • Partner closely with Demand Generation to align outbound efforts with active campaigns, events, and content themes.
  • Execute timely and relevant follow-up for webinars, conferences, ABM programs, POVs, and events.
  • Share real-time feedback on prospective objections, engagement patterns, and messaging effectiveness.
  • Contribute frontline insights to continuously improve messaging and campaign performance.
  • Research target accounts, buying groups, and stakeholder roles across brand, digital, media, procurement, and innovation.
  • Personalize outreach using account priorities, industry trends, competitive signals, and external triggers.

Requirements

  • 3-5 years of experience in sales development, business development, or client-facing communication roles.
  • Strong written and verbal communication skills; able to craft compelling outreach.
  • Familiarity with CRM and engagement tools (HubSpot, Salesforce, Outreach, etc.).
  • Strong research and analytical mindset, able to understand organizations and buying groups.
  • Self-motivated with strong time management and prioritization skills.
  • Comfortable with consistent outreach across multiple channels.

Preferred

  • Experience in marketing, media, healthcare, advertising, or professional services.
  • Background supporting enterprise-level accounts or multistakeholder sales cycles.
  • Experience contributing to ABM programs.
  • Familiarity with agency environments, procurement processes, or B2B marketing.

Benefits

  • ESOP (employee stock ownership plan)
  • annual bonus
  • full benefits package
  • paid time off benefits
  • 100% paid parental leave
Butler/Till logo

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Traffic Signals

Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%

Headcount Trend

Current headcount: ~434

Marketing Team

Marketing Team Size
117 (27% of company)
Median Career Experience
14 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
12